Understand the audience
List the questions visitors bring with them. Decide which information they need first and what might keep them from taking the next step.
Define the scope
Map the essential pages, key features and available content. Separate what is needed for launch from what can be added later.
Bring to the table
- Your main goal for the website
- The audience you want to reach
- Existing words, images and brand assets
- The essential pages and services
- A realistic timeline and a content owner
The result: a shared brief and a clear direction for the design.