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Give the idea a visual direction.

A good design connects your message with a clear structure. Build the page hierarchy first, then refine the colour, type and imagery.

Paper, stone and ceramic materials in the Radius palette

Create a clear hierarchy

Give each page a strong opening and arrange the content around the questions your visitors ask. Make important actions easy to find.

Refine the details

Use shared styles for spacing, buttons and rounded surfaces. Check how the design changes from a small screen to a large one.

A design that works as a whole

Review the homepage alongside a typical content page. Look at the rhythm of images, headings and actions together. Agree on these building blocks before filling out the rest of the site.